Brand · v1.0

Brand assets.

For press, partners, and creators. Use these to talk about us — accurately and beautifully. Please don't distort the logo, change its colours, or place it on backgrounds where the contrast fails.

Download brand kit (.ZIP, 1.4 MB) Or browse individual files

— Logo suite —

Pick the right one for the background.

Master · Full Colour

For light backgrounds

SVG PNG

Reversed · Brand Blue

On #3B82F6

PNG

Reversed · Brand Dark

On #1E293B

SVG

Monochrome · Dark

Single-colour, light bg

SVG

Icon · Full Colour

App icon & favicon

SVG PNG PNG · Transparent

Icon · On Dark

For dark UI / overlays

PNG Mono SVG

— Colour —

Two primaries, four greys. Click to copy.

Primary Blue

#3B82F6 · Pantone 293C

Primary Dark

#1E293B · Pantone 432C

Surface

#F3F4F6

Slate 400

#94A3B8

Slate 350

#94A3C4

Ink Deep

#1E293C

— Typography —

Montserrat & Roboto.

Headlines

Montserrat
Semi-Bold

Use for headlines and prominent UI labels.

Body

Roboto Regular, 10pt body, friendly and readable.

Use for paragraphs, captions, and product UI body.

Note · The owoche.online marketing site uses Fraunces and Manrope as a deliberate editorial pairing — the brand system above governs product UI, partner lockups, and printed material.

— Usage —

Do this. Don't do that.

Do

Use full colour on light, neutral backgrounds.
Use the reversed lockup on brand blue or brand dark.
Keep at least 1× clear space (height of icon) on every side.
Use the monochrome variant for embossing or single-colour print.

Don't

Don't distort, stretch, or rotate the logo.
Don't recolour to non-brand palettes.
Don't outline or strip the icon's gradient.
Don't place on a busy photo without a darken-blur scrim.

— The full guide —

Owoche brand identity system.

Download brand guide (.PNG)

— Logo asset suite —

A printable summary of every variant.

Download logo suite (.JPG)

Press, partnerships,
co-marketing?

Email hello@owoche.online with a quick sentence about who you are and what you'd like to do. We try to reply within two business days.

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